S Z O - Sportzentrum Ost

Brand Design

S Z O stands for Sportzentrum Ost, and is the merger of a Hotel and a sports club.

My customer wanted a logo that is...

- recognizable (something unique that stands out)

- structured in a clear & simple way (because there's beauty in simplicity, right?)

- meaningful (a logo that could represent both the high quality and elegance of a top notch Hotel, as well as symbolizing the sportiness and dynamic of the sports club)

- international (not bound to things that could only be understood in Switzerland or for German-speaking customers)

- new colors 

What  is  szo?


Sports club Logo

HSP Logo.jpg

Hotel Logo


the final result


Szo Logo Wand.png