S Z O - Sportzentrum Ost
S Z O stands for Sportzentrum Ost, and is the merger of a Hotel and a sports club.
My customer wanted a logo that is...
- recognizable (something unique that stands out)
- structured in a clear & simple way (because there's beauty in simplicity, right?)
- meaningful (a logo that could represent both the high quality and elegance of a top notch Hotel, as well as symbolizing the sportiness and dynamic of the sports club)
- international (not bound to things that could only be understood in Switzerland or for German-speaking customers)
- new colors
What is szo?